Posts Tagged ‘localisation’

KameraOne partners with sntv to bring you the best in sports coverage

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KameraOne is pleased to announce that it now offers sntv (the world’s leading sports video news partner) ****content as part of its service. This expansion will provide more of the action, highlights, and exclusive stories they enjoy.

sntv is a global powerhouse in sports video news, delivering high-quality content that resonates with audiences worldwide.

KameraOne sntv offering

Our partnership with sntv will introduce a wealth of exciting new content options to KameraOne’s sports coverage:

  • Action Highlights: Immerse yourself in the excitement of the sporting world with sntv‘s adrenaline-pumping action highlights. Witness the most memorable moments of your favorite sports, brought to life with stunning visuals and captivating storytelling.
  • Press Conferences: Stay ahead of the curve with exclusive access to press conferences featuring top athletes and coaches. Gain insights into their strategies, aspirations, and the latest developments in their respective sports.
  • Exclusive Interviews: Hear the stories straight from the horse’s mouth with sntv‘s exclusive interviews with sports legends. Engage with their perspectives, experiences, and unwavering dedication to their craft.
  • Player Signings: Get the inside scoop on the latest player signings with sntv‘s comprehensive coverage. Track transfers, analyze roster changes, and delve into the impact these moves will have on the competitive landscape.
  • Training Sessions: Go behind the scenes and discover the dedication and passion that fuel athletic excellence. Witness the rigorous training routines, strategic drills, and unwavering commitment that drive athletes to achieve greatness.
  • Breaking News: Stay informed with sntv‘s live updates on breaking sports news. Be the first to know about major developments, unexpected twists, and groundbreaking achievements.

Accessing a world of sports content

To experience the full breadth of our new sports content offerings, simply access our newly launched sntv channel on the KameraOne Hub.

Got any questions regarding our new sntv service? Ask away!

Why localising your video content is crucial to expand your reach

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For content providers, the key to expanding your reach lies in the science & art of localisation – tailoring your videos to the unique nuances and culture of each region you want to serve. In this blog post, we explore that localising videos is more than just creation of subtitles to captivate new audiences across the globe.

Publishers, like content providers, understand the importance of reaching a global audience and the role localisation plays in achieving this goal. However, the process of localising videos can be time-consuming and resource-intensive, often posing a challenge for publishers with limited manpower and budget constraints. It is therefore of a paramount to be very intentional how to approach creation of a local content.

The Power of Localised Engagement

Cultural Relevance: One size does not fit all, especially when it comes to video content. Audiences across the world are diverse, and their preferences vary based on cultural backgrounds. Adapting your videos to local contexts allows you to resonate with viewers on a deeper level by incorporating elements that are culturally relevant. Whether it’s language, traditions, or current events, tailoring your video clips creates a sense of familiarity that transcends geographical boundaries.

Building Trust: Trust is the cornerstone of any successful content provdier-consumer relationship. By speaking the language of your audience, both literally and figuratively, you establish a connection built on trust. Localising content shows that you understand the unique needs and interests of your viewers, fostering a sense of community and loyalty.

Navigating Sensitivities: Every region has its own set of sensitivities, and what might be acceptable in one culture may not be in another. Localising content allows you to navigate cultural nuances and avoid unintended misinterpretations. This sensitivity not only prevents potential backlash but also ensures that your video content is received positively.

Inclusive Storytelling: Localisation goes beyond language; it’s about embracing the diverse narratives within each community. By tailoring your content to local perspectives, you ensure that your stories are inclusive and reflective of the richness within different regions.

Balancing Automation and Human Touch

At KameraOne, we experimented early on with available AI-tools to support the localisation process. While AI-powered translation might bring efficiency and scalability to the table, we cater to premium video clips which we believe requires human editorial supervision through the production process.

Use of automated AI-translation can make video localisation faster and more efficient. Now that should be approached with caution, as the core part of success of video clips is engaging storytelling. And storytelling involves emotions, creativity and empathy, and our experience so far is that is where human editors dominates.

That’s why call for the efficiency should never override maintaining authenticity, integrity and alignment of the unique storytelling adapted for different languages and regions.

In conclusion, the importance of localising video content cannot be overstated. It’s the bridge that connects content providers and publishers to diverse audiences, fostering engagement, trust, and loyalty.

By being mindful of how you approach content creation as a content provider or publisher, especially for local audiences, you can effectively localise your videos without compromising quality or efficiency, enabling you to reach a wider global audience and build a good connection with your viewers.

Eager to make your videos available to new audiences? Get in touch with us today and see how we can help you!

Looking to go viral? Here are 10 ways to make your video content catch on

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No video is created viral until it becomes so. That said, the elusive concept of virality is not fully within anyone’s control. However, what you CAN do is create videos that have the potential to go viral for the right reasons. These are the videos that people want to share, talk about, and that seem to appear everywhere you look. In this digital age, where video content reigns supreme, achieving virality is the holy grail for brands and content producers. So, let’s explore 10 effective ways  to increase your chances of making your video content catch on.

1. Know your audience (and where they are):

Understanding your target audience is crucial. At KameraOne, we understand that knowing your audience is the foundational pillar for any successful video content strategy. It’s not enough to create captivating videos; you must ensure they reach the right eyes.

We ensure to insert your brand into the right video story and bring it to your audience, serving them precisely the content they crave. By effectively reaching your customers where they already consume content, you not only increase your chances of engagement but also set the stage for your brand to organically catch on and potentially go viral.

2. Create Engaging Content:

Quality and engagement go hand in hand. At KameraOne, our mission is to craft authentic video stories that engage audiences on a profound level. Engaging content is not just about flashy visuals; it’s about creating a connection, sparking emotions, and leaving a lasting impact.

Through our commitment to authenticity in storytelling, we aim to bring your brand to where your audience is and convert them into active participants with the story, driving them to share, comment, and become advocates of your brand.

3. Keep It Short and Snackable:

In today’s fast-paced digital world, attention spans are at an all-time premium. At KameraOne, we recognize the value of brevity when it comes to creating video content that catches on. Keeping your videos short and snackable is not just a suggestion; it’s a necessity.

We specialize in bringing audiences concise yet impactful videos that get straight to the point, ensuring your audience stays engaged from start to finish. This approach not only helps retain viewer interest but also increases the likelihood of your message being understood.

4. Optimize for Mobile:

By prioritizing mobile optimization, we make sure videos are accessible to a vast audience. This not only enhances the user experience but also increases the chances of video content being shared among mobile-centric communities on digital platforms. In essence, at KameraOne, we recognize that mobile optimization isn’t just a best practice – it’s a cornerstone of modern video content strategy that can significantly contribute to the potential virality of video stories.

5. Leverage Trends to Your Advantage:

Stay up-to-date with current trends. Incorporate relevant ones into your content, giving your videos a better chance of riding the wave of popularity.

Leveraging trends not only increases the visibility of your video content but also fosters a sense of connection with your audience. When viewers see your content is in sync with what’s trending, they’re more likely to engage, share, and participate in the ongoing conversation.

6. Collaborate with Media Partners:

Collaborating with media partners, like KameraOne, can be a game-changer when it comes to enhancing the visibility and virality potential of your brand. At KameraOne, we offer a prime example of why brand and agencies should consider partnering with us.

Media partnerships bring the advantage of expanded reach. At KameraOne, we boast a vast and diverse audience base, and our global network of over 1 billion consumers ensures that your brand is part of a story narrative that reaches audiences in various corners of the world.

7. Nail the Thumbnail and Title:

The video’s thumbnail and title are the first things viewers see. They have to be attention-grabbing and relevant to the content. A compelling thumbnail and a catchy title can encourage more clicks and shares.

Our team at KameraOne understands the psychology behind a compelling thumbnail and title. We design thumbnails that are visually striking and relevant to the content, sparking curiosity and encouraging viewers to learn more. These elements are often the difference between a video that goes unnoticed and one that becomes a viral sensation.

8. Promote on Social Media:

Sharing the videos across various social media platforms using relevant hashtags will help in engaging with your audience, and encourage them to share your content. The more exposure the video gets, the higher the chance of virality.

9. Analyze and Optimize:

Viral content isn’t just about creating and hoping for the best; it’s about continually improving and fine-tuning your strategy based on data-driven insights.

Regularly monitor your video’s performance. Analyze metrics such as views, likes, shares, and comments. Learn from your data to refine your content and strategy for future videos.

10. Stay Consistent:

At KameraOne, we understand that regularly delivering quality content is a fundamental strategy for success.

Consistency is key in building an audience. Keep a regular posting schedule to keep your viewers engaged and coming back for more. Over time, this can help create a loyal fanbase that actively shares your content.

While achieving viral status isn’t guaranteed, implementing these points can significantly increase your chances of making your video content catch on.

So, get out there, make your brand part of compelling video narratives, and let the digital world do the rest. Virality may be unpredictable, but with the right approach, it’s certainly within reach.

Ready to take the first step towards virality? Contact us today and let’s help you get started!

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