The 2024 World Media Congress in Portugal has come to a close, and what an incredible event it was! For three days, industry leaders, innovators, and storytellers from across the globe came together to share ideas, explore trends, and chart the future of media. Our KameraOne team was thrilled to be a part of it, and we’re excited to share some key takeaways on how you can elevate your content in the ever-evolving media landscape.

AI is being adopted more by publishers

The future of media is intertwined with artificial intelligence (AI). Publishers are adopting AI for various tasks, making workflows and business activities more efficient. However, it’s crucial to embrace AI responsibly, ensuring your unique content and data are always protected.

Diversification of revenue streams

Financial success of any media company hinges on having multiple income sources. The congress emphasised that diversification of revenue streams is key for sustainable and profitable media businesses. This means exploring different avenues to generate income, beyond just traditional advertising models.

Own your audience

Building a direct relationship with your audience is paramount. The congress highlighted the importance of “owning” your audience. This means collecting first-party data directly from your users, rather than relying on external platforms . By understanding your audience better, you can tailor content and advertising to their preferences, fostering stronger connections.

Innovation and experimentation

Innovation is the lifeblood of any business success. Experimenting with new content formats, advertising approaches, and leveraging all available data can unlock new revenue streams and boost your bottom line. The congress encouraged media companies to embrace a culture of experimentation to stay ahead of the curve.

The World Media Congress was a stimulating experience filled with valuable insights and connections. We’re excited to continue the conversation and play a part in your media journey. Until next time!