MAD//Fest London, one of the biggest marketing events in Europe, has reached over 10,000 participants in its 2023 edition this past 4-6 July, including renowned global and UK brands. With a focus on industry insights and innovative solutions, this event provided a fertile ground for marketers to explore the latest trends in marketing, e-commerce, ad tech, and more. Among the prominent participants, KameraOne stood out, showcasing our expertise in the power of engaging videos covering a spectrum of topics ranging from global news to heartwarming tales and beyond to help brands forge meaningful connections with their target audiences. If you’re new to using video in your marketing strategy, you’re probably asking yourself about the power that video holds. What is it all about anyway?
Ever since the pandemic outbreak back in 2020, video content has emerged as a powerful medium for successful marketing campaigns, captivating audiences like no other (we can see this in the exponential success of TikTok). During our rich conversations with brands and agencies at our picnic table at MAD//Fest, we were able to showcase our ability to form brand partnerships and develop custom formats that suit each brand’s specific needs and goals. These touchpoints allowed for interactive conversations about the power of using engaging video content as part of the brands’ marketing efforts to target their audiences better.
⏸️ Why KameraOne, you might ask?
→ With our extensive global reach, we provide a unique platform for brands to connect and engage with their target audiences worldwide. By tapping into our vast network of publishers, platforms, and apps with over 250 million monthly video views, brands can use innovative ways to captivate and leave a lasting impact on their customers through video storytelling.
KameraOne and Brand Repositioning: The E.ON Challenge
During MAD//Fest, KameraOne took part in the E.ON Challenge, assisting E.ON in repositioning its brand when it comes to fighting climate change. With the campaign slogan being “Turn one day into today”, we explained how by showcasing impactful video content with integrated stories that evoke resilience, innovation, and positive change, we can motivate EON’s audience to take action, whether it be for making conscious lifestyle choices, supporting relevant causes, or actively participating in shaping a better future for themselves and the world.
MAD//Fest 2023 served as an exceptional platform for marketers and industry professionals to explore the power of engaging video content and stories. Our presence at the event provided valuable insights for creating engaging video stories that elevate brand connections and customer engagement.
As your brand/agency navigates the evolving marketing landscape, our expertise in curating authentic video stories into compelling narratives can undoubtedly play a pivotal role in its success. With that in mind, How are you incorporating engaging videos in your digital strategy today?
