Summer is here, and so are our original products in new languages! We’re thrilled to announce that Short Cuts, Moments! and WeatherWonders are now available for consumers in Italy and Poland in their native language.
But that’s not all! We’ve also listened to the demands of today’s mobile-first world and introduced vertical video format for all our products. We know that people are consuming more video content than ever before on their smartphones. By offering our videos in both horizontal and vertical formats, we’re ensuring they’re easily accessible and engaging to a wider audience.
If you’re not using vertical, now is the time
Vertical video has become a must-have for any successful video strategy. It’s perfect for digital platforms where users are scrolling through content quickly. By offering your videos in this format, you’re optimizing your content for maximum visibility and engagement.
Expand your reach
With our expanded language options and video formats, you can now:
Reach a global audience: Connect with new viewers in Italy and Poland and expand your content reach.
Enhance user experience: Provide your audience with the best possible viewing experience by offering content in their preferred format.
Stay ahead of the competition: Be at the forefront of video trends by embracing localized content and vertical video.
We believe that these enhancements will not only captivate new viewers but also deepen engagement with our existing community. Dive into our world of captivating content and discover the difference. Eager to know more? Contact us here.
KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge AdTech and monetization leader, have joined forces to provide a unique solution for publishers and platforms of all sizes.
This collaboration brings together the best content, distribution, technology, and monetization, offering an unparalleled comprehensive value proposition in the market to engage, retain, and monetize audiences across the globe.
“We are excited to empower KameraOne content and global distribution network with our technology and monetization to provide the market with the best solution to drive revenue growth,” commented Loic Dussart, co-founder at Viously.
“Our partnership with Viously allows us to provide our clients with a complete monetization solution, complementing our video content offering and global syndication,” says Gareth Mugford, Director of Sales at KameraOne.
The partnership between KameraOne and Viously combines the best offerings in its respective categories into a full solution to monetize audiences using video content.
Leading short clips products: KameraOne’s extensive short clips programming spans a wide range of topics and genres, captivating audiences around the world.
Global distribution: KameraOne reaches over 1 billion consumers across the globe daily with its videos across a network of publishers and content partners, in 10+ languages.
Cutting-edge AdTech: Viously’s video player technology delivers an exceptional viewing experience across all devices, ensuring seamless playback and optimal engagement.
Maximized monetization: Viously’s advanced monetization platform leverages audience data and insights to optimize revenue generation.
KameraOne | Empowering Modern Storytellers.
We are a video content engine empowering top media, publishers, platforms, and apps of all sizes with fresh stories every day. We offer unique video formats syndicated around the globe, a rich video content platform for editorial teams, and direct monetization of traffic generated by our videos. Our videos reaches 1 billion consumers in 25+ countries, generating 250M+ views every month and bringing engagement and revenue to our partners.
Viously
Video is a powerful tool for engaging audiences, building brand awareness, and driving revenue. Yet, publishers frequently opt to outsource their video strategy to numerous intermediaries. This is where Viously comes in. To empower publishers to take back control of their video strategy. Viously elevates your video strategy to the next level.
Viously is part of Sparteo, the one-stop shop for publishers looking to regain control over their websites, audiences, data, and inventory monetisation. Sparteo has developed a dedicated technological suite for publishers, consisting of four solutions: Actirise (Display), FastCMP (CMP), Viously (video), and Voxeus (audio). Our solutions are utilised by major media groups such as Figaro and M6 Digital, as well as pure players like Futura and Groupe Marmeladz.
Sparteo’s team of 100 employees operates across four offices (Lille, Paris, Berlin, and London). The company was co-founded by Denis Marchant, Pierre Orlac’h, Thomas Pruvot, and Benjamin Tolman in 2017.
MAD//Fest is fast approaching, promising to be one of the most exciting marketing events this year. As the premier gathering for marketers, agencies, and content creators, it’s a whirlwind of inspiration, networking, and cutting-edge technology.
KameraOne x MAD//Fest
To captivate and engage your audience, invite them into a compelling story. That’s our specialty. Every day, we connect with millions of consumers across websites, platforms, and apps through a continuous stream of fresh, engaging short clips. From breaking news, weather wonders, human stories to funny and inspiring moments, we keep audiences across the globe engaged and coming back for more.
Why you should talk to us?
Original video formats: Our unique video formats stand out in a crowded online video landscape, delivering global content tailored to local audiences.
Fresh stories: Daily streams of short clips engage consumers with the latest compelling stories, keeping them hooked and coming back for more.
Global reach: We syndicate videos across numerous platforms, publishers, and apps, ensuring our videos reaches audiences worldwide, in multiple languages, wherever they consume media.
Come meet us at MAD//Fest
We are a video content engine empowering top media, publishers, platforms, and apps of all sizes with fresh stories every day. We offer unique video formats syndicated around the globe, a rich video content platform for editorial teams, and direct monetization of traffic generated by our videos. Our content reaches 1 billion consumers in 25+ countries, generating 250M+ views every month and bringing engagement and revenue to our partners.
Can’t Make It? Stay Connected
Even if you’re not able to attend MAD//Fest in person, you won’t miss out on the action. Follow us on LinkedIn for updates, key takeaways, and exclusive behind-the-scenes content.
The world is overflowing with stories waiting to be shared, and at KameraOne, we’re passionate about bringing those stories to screens of all sizes around the globe.
We have just made our flagship Short Cuts videos, the home of bite-sized stories covering newsworthy events and human stories around the world, stronger and richer.
And we have further expanded our original formats to give audiences across the world what they desire by two new products: Moments! and WeatherWonders.
Short Cuts
Our flagship product is becoming stronger → Short Cuts are the important, engaging and moving stories, which you want to share and discuss with your friends and family. Short Cuts are available on our platform or directly syndicated to the biggest platforms across the world expanding on top of more than 50+ stories weekly.
Moments!
Moments! are short clips showing the world around us captured as it happens, be it dangerous encounters, funny moments or amazing scenes.
WeatherWonders
Unleash the raw power and breathtaking beauty of mother nature’s wonders. We transform storms, blizzards, and every weather wonder into captivating stories, delivered instantly across your platforms to engage your audience.
We bring a constant stream of 50+ new Short Cuts, Moments! and WeatherWonders clips weekly to engage audiences worldwide. KameraOne original formats are now available in more than 8 languages, including english, spanish, french, german, portuguese, swedish, japanese, greek and always expanding.
The 2024 World Media Congress in Portugal has come to a close, and what an incredible event it was! For three days, industry leaders, innovators, and storytellers from across the globe came together to share ideas, explore trends, and chart the future of media. Our KameraOne team was thrilled to be a part of it, and we’re excited to share some key takeaways on how you can elevate your content in the ever-evolving media landscape.
AI is being adopted more by publishers
The future of media is intertwined with artificial intelligence (AI). Publishers are adopting AI for various tasks, making workflows and business activities more efficient. However, it’s crucial to embrace AI responsibly, ensuring your unique content and data are always protected.
Diversification of revenue streams
Financial success of any media company hinges on having multiple income sources. The congress emphasised that diversification of revenue streams is key for sustainable and profitable media businesses. This means exploring different avenues to generate income, beyond just traditional advertising models.
Own your audience
Building a direct relationship with your audience is paramount. The congress highlighted the importance of “owning” your audience. This means collecting first-party data directly from your users, rather than relying on external platforms . By understanding your audience better, you can tailor content and advertising to their preferences, fostering stronger connections.
Innovation and experimentation
Innovation is the lifeblood of any business success. Experimenting with new content formats, advertising approaches, and leveraging all available data can unlock new revenue streams and boost your bottom line. The congress encouraged media companies to embrace a culture of experimentation to stay ahead of the curve.
The World Media Congress was a stimulating experience filled with valuable insights and connections. We’re excited to continue the conversation and play a part in your media journey. Until next time!
We have just upgraded our k! World News serving digital audiences across platforms. It provides with breaking news in bite-sized, shareable video format.
Why k! World News?
We curate the most important global events into bite-sized video clips, perfect for today’s digital audiences. Partnering with Associated Press, CBS News, PA Media and more to deliver trusted content everyday.
k! World News Highlights
Covering all breaking news and the most important events
Short, fast paced videos for a quick consumption
Distributed across digital platforms and available for all clients
Available in English, German, French language
Weekend updates and “news of the day” compilations.
k! World News covers:
Politics, breaking news, climate, major events, catastrophes – if it’s important, we cover it.
For publishers and media companies, k! World News is a strategic tool to engage and inform your audience, especially the younger demographic. Access bite-sized, shareable news that resonates and strengthens viewer connections.
In today’s media landscape, the fight for audience attention is fierce. Modern storytellers of all shapes and sizes are constantly bombarded with the same question: how can we stand out from the crowd and turn that attention into revenue?
At KameraOne, we understand this struggle. That’s why we empower modern storytellers like you with our unique formats, access to fresh stories of the day, and effective monetization strategies.
The challenges you face, we solve
Modern storytellers – Media, publishers, and brands face a unique set of challenges:
Capturing audience attention: With an endless stream of content vying for viewers’ time, grabbing and holding their attention is a constant battle.
Standing out from the crowd: The media landscape is saturated, making it difficult to differentiate yourself from the competition and really stick to your target audience’s minds.
Monetizing your audience: Turning views into revenue requires a strategic approach to advertising and content monetization.
Empowering modern storytellers
If this is your first time discovering KameraOne, let us introduce ourselves: We empower media, publishers, platforms, and apps of all sizes to reach and engage audiences like never before.
Fresh, daily content: We understand the insatiable appetite for new stories. That’s why we deliver a constant stream of fresh, captivating video content, ensuring your audience always has something new to discover.
Globally syndicated formats: Our unique video formats aren’t limited by borders. We syndicate our content across the globe, reaching a massive audience of over 1 billion consumers in 25+ countries, generating 250M+ views every month.
Empowering editorial teams: We provide editorial teams with a rich video content platform, giving them the tools and resources they need to access, curate and publish wide range of videos effortlessly.
Direct monetization: We’re not just about views; we’re also about driving revenue to our partners.
Join us at the 2024 World Media Congress!
KameraOne will be present at the upcoming 2024 World Media Congress, taking place June 4-6 in Cascais, Portugal! This premier event brings together leaders from the global magazine media industry, offering a unique platform for networking, learning, and exploring the latest trends. You can join us at the congress for an exclusive opportunity to network and engage with our executive team alongside other key media players, gaining valuable insights and engaging in conversations on how storytelling can help your bottom line!
The 2024 U.S. election season isn’t just about political hopefuls and fiery debates – it’s a glaring spotlight on a media landscape in the throes of dramatic transformation. The way we consume news is fundamentally changing, and it’ll just keep changing as the time goes by.
Traditionally, news outlets held the reins, acting as gatekeepers and curators of information. But public trust in these institutions is waning, particularly among younger demographics. A Pew Research Center study reveals a sobering truth: over half of Gen Z trusts social media as their primary news source, with older generations slowly following suit.
This shift in trust isn’t without consequence. We’re witnessing a rise of charismatic online personalities who captivate millions, often eclipsing the social media presence of established news organizations. A Reuters Institute and YouGov survey paints an interesting picture: people increasingly favor news delivered by individuals – influencers, celebrities, even ordinary citizens – over established publishers. This trend coincides with a decline in fact-checking and moderation on social media platforms, further blurring the lines between truth and fiction.
The rise of social media giants like Instagram, TikTok, and YouTube as news hubs for Gen Z is particularly informative of the way trends are shaping the future. These platforms, despite their lax moderation policies, are fostering a growing trust in the information found there. This Bloomberg’s article delves deeper into these statistics.
The impact isn’t limited to Gen Z. The same survey suggests a growing reliance on social media for news consumption across all age groups. Platforms like Facebook, Twitter, and YouTube are increasingly influencing political opinions and decisions. People across the political spectrum are turning to these platforms for news and debate, bypassing traditional media outlets altogether.
This important shift in news consumption raises critical questions. Are social media platforms equipped to handle the responsibility of being primary news sources? Can we ensure the information circulating online is accurate and unbiased?
The future of truth, it seems, hinges on our ability to adapt to this evolving media landscape. It’s a collective responsibility – for social media giants, and publishers alike as conveyors of information.
Looking ahead, we can expect this trend to continue. Social media will likely become an even more dominant force in news consumption, with platforms potentially developing their own fact-checking and media literacy tools.
Traditional media outlets and publishers will need to adapt by creating engaging and informative content specifically tailored for social media audiences. Ultimately, the success of this transformation hinges on our collective ability to navigate the complexities of online information and ensure that social media becomes a platform for real news, and not a breeding ground for misinformation.
KameraOne is pleased to announce that it now offers sntv (the world’s leading sports video news partner) content as part of its service. This expansion will provide more of the action, highlights, and exclusive stories they enjoy.
sntv is a global powerhouse in sports video news, delivering high-quality content that resonates with audiences worldwide.
KameraOne sntv offering
Our partnership with sntv will introduce a wealth of exciting new content options to KameraOne’s sports coverage:
Action Highlights: Immerse yourself in the excitement of the sporting world with sntv‘s adrenaline-pumping action highlights. Witness the most memorable moments of your favorite sports, brought to life with stunning visuals and captivating storytelling.
Press Conferences: Stay ahead of the curve with exclusive access to press conferences featuring top athletes and coaches. Gain insights into their strategies, aspirations, and the latest developments in their respective sports.
Exclusive Interviews: Hear the stories straight from the horse’s mouth with sntv‘s exclusive interviews with sports legends. Engage with their perspectives, experiences, and unwavering dedication to their craft.
Player Signings: Get the inside scoop on the latest player signings with sntv‘s comprehensive coverage. Track transfers, analyze roster changes, and delve into the impact these moves will have on the competitive landscape.
Training Sessions: Go behind the scenes and discover the dedication and passion that fuel athletic excellence. Witness the rigorous training routines, strategic drills, and unwavering commitment that drive athletes to achieve greatness.
Breaking News: Stay informed with sntv‘s live updates on breaking sports news. Be the first to know about major developments, unexpected twists, and groundbreaking achievements.
Accessing a world of sports content
To experience the full breadth of our new sports content offerings, simply access our newly launchedsntv channel on the KameraOne Hub.
Got any questions regarding our new sntv service? Ask away!
For content providers, the key to expanding your reach lies in the science & art of localisation – tailoring your videos to the unique nuances and culture of each region you want to serve. In this blog post, we explore that localising videos is more than just creation of subtitles to captivate new audiences across the globe.
Publishers, like content providers, understand the importance of reaching a global audience and the role localisation plays in achieving this goal. However, the process of localising videos can be time-consuming and resource-intensive, often posing a challenge for publishers with limited manpower and budget constraints. It is therefore of a paramount to be very intentional how to approach creation of a local content.
The Power of Localised Engagement
Cultural Relevance: One size does not fit all, especially when it comes to video content. Audiences across the world are diverse, and their preferences vary based on cultural backgrounds. Adapting your videos to local contexts allows you to resonate with viewers on a deeper level by incorporating elements that are culturally relevant. Whether it’s language, traditions, or current events, tailoring your video clips creates a sense of familiarity that transcends geographical boundaries.
Building Trust: Trust is the cornerstone of any successful content provdier-consumer relationship. By speaking the language of your audience, both literally and figuratively, you establish a connection built on trust. Localising content shows that you understand the unique needs and interests of your viewers, fostering a sense of community and loyalty.
Navigating Sensitivities: Every region has its own set of sensitivities, and what might be acceptable in one culture may not be in another. Localising content allows you to navigate cultural nuances and avoid unintended misinterpretations. This sensitivity not only prevents potential backlash but also ensures that your video content is received positively.
Inclusive Storytelling: Localisation goes beyond language; it’s about embracing the diverse narratives within each community. By tailoring your content to local perspectives, you ensure that your stories are inclusive and reflective of the richness within different regions.
Balancing Automation and Human Touch
At KameraOne, we experimented early on with available AI-tools to support the localisation process. While AI-powered translation might bring efficiency and scalability to the table, we cater to premium video clips which we believe requires human editorial supervision through the production process.
Use of automated AI-translation can make video localisation faster and more efficient. Now that should be approached with caution, as the core part of success of video clips is engaging storytelling. And storytelling involves emotions, creativity and empathy, and our experience so far is that is where human editors dominates.
That’s why call for the efficiency should never override maintaining authenticity, integrity and alignment of the unique storytelling adapted for different languages and regions.
In conclusion, the importance of localising video content cannot be overstated. It’s the bridge that connects content providers and publishers to diverse audiences, fostering engagement, trust, and loyalty.
By being mindful of how you approach content creation as a content provider or publisher, especially for local audiences, you can effectively localise your videos without compromising quality or efficiency, enabling you to reach a wider global audience and build a good connection with your viewers.
Eager to make your videos available to new audiences? Get in touch with us today and see how we can help you!
